The Resource on Content Credentials
Stay updated with the latest insights, research and news in content authentication.
9 min read
State of C2PA Adoption in Social Media & Advertising Platforms: Who’s Leading Transparency Efforts?
AI-generated media, including deepfakes, is revolutionizing digital content production, offering new possibilities and challenges.A recent study in United States revealed that 74% of consumers have doubted the authenticity of photos or videos, even from reputable news sources, while 93% want to know how content is created or edited.
9 min read
State of C2PA Adoption in Social Media & Advertising Platforms: Who’s Leading Transparency Efforts?
AI-generated media, including deepfakes, is revolutionizing digital content production, offering new possibilities and challenges.A recent study in United States revealed that 74% of consumers have doubted the authenticity of photos or videos, even from reputable news sources, while 93% want to know how content is created or edited.
9 min read
State of C2PA Adoption in Social Media & Advertising Platforms: Who’s Leading Transparency Efforts?
AI-generated media, including deepfakes, is revolutionizing digital content production, offering new possibilities and challenges.A recent study in United States revealed that 74% of consumers have doubted the authenticity of photos or videos, even from reputable news sources, while 93% want to know how content is created or edited.
4 min read
AI Ads Aren’t the Problem, Lack of Trust Is
Many advertisers are embracing AI as a game-changer for their campaigns, and for good reason. AI promises to revolutionize efficiency and boost ROI by analyzing vast amounts of data to deliver highly targeted and personalized ads. Marketers are excited by AI's potential to optimize ad spend and deliver results faster than ever before.
4 min read
AI Ads Aren’t the Problem, Lack of Trust Is
Many advertisers are embracing AI as a game-changer for their campaigns, and for good reason. AI promises to revolutionize efficiency and boost ROI by analyzing vast amounts of data to deliver highly targeted and personalized ads. Marketers are excited by AI's potential to optimize ad spend and deliver results faster than ever before.
4 min read
AI Ads Aren’t the Problem, Lack of Trust Is
Many advertisers are embracing AI as a game-changer for their campaigns, and for good reason. AI promises to revolutionize efficiency and boost ROI by analyzing vast amounts of data to deliver highly targeted and personalized ads. Marketers are excited by AI's potential to optimize ad spend and deliver results faster than ever before.
5 min read
The New World of AI Accountability: Innovations and Implementations of C2PA
As AI-generated content becomes more prevalent, the need for transparency and accountability is critical. Invisible watermarking technologies, like DeepMind’s SynthID and Truepic’s Content Credentials, embed digital markers into AI media, enabling verification of authenticity and origin. These innovations are shaping a future of trust and transparency in the digital age, combating misinformation and misuse in AI-driven content.
5 min read
The New World of AI Accountability: Innovations and Implementations of C2PA
As AI-generated content becomes more prevalent, the need for transparency and accountability is critical. Invisible watermarking technologies, like DeepMind’s SynthID and Truepic’s Content Credentials, embed digital markers into AI media, enabling verification of authenticity and origin. These innovations are shaping a future of trust and transparency in the digital age, combating misinformation and misuse in AI-driven content.
5 min read
The New World of AI Accountability: Innovations and Implementations of C2PA
As AI-generated content becomes more prevalent, the need for transparency and accountability is critical. Invisible watermarking technologies, like DeepMind’s SynthID and Truepic’s Content Credentials, embed digital markers into AI media, enabling verification of authenticity and origin. These innovations are shaping a future of trust and transparency in the digital age, combating misinformation and misuse in AI-driven content.